Many people have difficulty handling rejection. Naturally, no one wants to hear no. Think back to when you were a child and you would ask permission in order to acquire a certain thing, only to be told no. Most of us responded angrily, unless you grew up in my home where that wasn’t allowed. No truly meant no. There were no arguments, no jury, and one judge.
As an adult and through my vast experience with sales, I learned to develop and strengthen the muscle that allows me to transfer no’s into yesses. Initially, when I attempted to “sell” a product or service and was met by a no, I would be very disappointed thinking that there must be something wrong with me and my ability to sell; fortunately, I was wrong. When someone rejects us, it doesn’t mean that there is something wrong with us or our abilities. Simply understand that everything isn’t for everybody.
Some people are simply not interested in being accommodating by nature. Others have created this imaginary force field that is designed to discourage salesmen from selling to them. Those are the people I cherish the most because their “no” saves me time, effort and energy. Your goal is to reduce and limit the amount of time you spend trying to turn a no into a yes. Your efforts will be futile. Some minds are simply made up; it has nothing to do with you.
Understand that every no means you’re that much closer to a yes. Embrace every “no” you hear because each time you hear it, focus on the “yes” that’s right around the corner. The goal is to keep going and not be discouraged by rejection. Remember, they are not rejecting you as a person; they are most likely rejecting the product or service you are offering. When you hear a no, dust yourself off and try again. If you don’t give up, eventually, someone will say yes.
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