Morning Cup of Joe – The Power of Persistence

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Many people have difficulty handling rejection. Naturally, no one wants to hear no. Think back to when you were a child and you would ask permission in order to acquire a certain thing, only to be told no. Most of us responded angrily, unless you grew up in my home where that wasn’t allowed. No truly meant no. There were no arguments, no jury, and one judge.

As an adult and through my vast experience with sales, I learned to develop and strengthen the muscle that allows me to transfer no’s into yeses. Initially, when I attempted to “sell” a product or service and was met with rejection, I would take it personally and become very disappointed thinking that there must be something wrong with me and my ability to sell; fortunately, I was wrong. When someone rejects us, it doesn’t mean that there is something wrong with us or our abilities, it means that it just might not be the right time. Simply, everything isn’t for everybody.

Some people are simply not interested in being accommodating by nature. Others create this imaginary force field that is designed to discourage you from offering them your product or service, even if that product is you. Those are the people I cherish the most because their “no” saves me time, effort and energy. Your goal is to reduce and limit the amount of time you spend trying to convince a “no” into transforming into a “yes”. Believe me, your efforts will be futile. The same amount of energy you put into getting a “no” is the same amount of energy it takes to get a “yes”. Some minds are simply made up; it has nothing to do with you as a person or your abilities.

Understand that every “no” simply means you’re that much closer to a “yes”. Embrace every “no” you hear because each time you hear it, focus on the “yes” that’s right around the corner. The goal is to keep going and not be discouraged by rejection. Remember, they are not rejecting you as a person; they are most likely rejecting the idea, product or service you are offering.

When you hear a “no”, dust yourself off and try again. If you don’t give up, inevitably, someone will say “yes”.

To The Top!
Joe Paul

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